As far as ad formats go, PPC advertising stats indicate that 49% of marketers plan to invest more in social ads, while the percentage of those who will increase investments in text ads sits at 60%. In contrast, only 35% of marketers won’t make any changes in their PPC spending.

62% of marketers plan to increase their PPC budgets.Īccording to nearly two-thirds of marketers, PPC budgets will continue to increase. These numbers are probably much higher today, as Facebook alone is home to more than 9 million advertisers, and together with Google Ads, they are the market leaders in pay-per-click advertising. Companies worldwide spent $104.8 billion on search advertising in 2019.Īdvertising specialists invest heavily in PPC. Based upon research results published on Wordstream, the average small business invests between $9,000 and $10,000 per month in Google Ads campaigns. However, it seems to be a good enough reason for small businesses to continue investing in paid advertising. Note that this is the average as several factors impact the ROI in Google Ads. Businesses typically earn $2 for every $1 spent on Google Ads.īased on the numbers above, Google Ads have an ROI of 200%.

The average CPC on Facebook is $1.86 across all industries.

Instagram CTR rate in the feed is 0.22%.

The average CPC in Google Ads is $2.69 on the search network.

Google Ads with high commercial intent gets 65% of all clicks.

PPC is a huge business driver for 74% of brands.

45% of small businesses use PPC advertising.

62% of marketers plan to increase their PPC budgets.

Businesses typically earn $2 for every $1 spent on Google Ads.

Pay Per Click Statistics (Editor’s Choice) From ROI and CTR to budget allocation and conversion rates, the paragraphs below elaborate on the latest PPC stats that shape the industry as we know it today. A solid understanding of it, however, is far from impossible to obtain. As a result, keeping up with trends in a dynamic industry like paid advertising is a challenge of its own. A growing number of users rely on paid ads when shopping online while staying on top of SERPs is more demanding than ever. As search engines and social media are fighting for their share of the pie, pay-per-click advertising is becoming more competitive by the day.

Google ads pay per click